In a state where GOLD and CRIMSON are the predominant pride colors for college graduates, we too a stance that REAL HOOSIERS WEAR BLUE !
As a leader in graduation rates, technological programs, and resident retention, we pushed to let prospective students know that WEARING BLUE is something to brag about!
A COMPREHENSIVE REFRESH.
I operated as the Art Director for a partnership with ISU on research, a brand refresh, a comprehensive advertising campaign and media buy designed to generate inquiries and increase enrollment. We learned that the school’s small size (by public school standards) and academic opportunities make it more comparable to a private school than its state school siblings and positioned the school in that way. The payoff: prioritized student achievement and student/career success for the benefit of the graduate and the state.
