Coming off a 3 year run of a high-performing campaign, for this refresh, we had to go even more EPIC!
This concept centered in on EVERYTHING that goes into making ZooBoo a unique experience in a crowded market of Halloween activities. The characters the Zoo refers to as the Leeward Sisters became our central focus to “Brew up Fun” in their cauldron.
“We’re Brewing Up Fun!”
This year’s refresh came with a variety of new challenges: a reduced budget, the fastest turnaround time we’ve ever been given, and new staff at the helm that we need to impress before we have to RFP again to keep them as a client.
We wrote, storyboarded, created a custom score, recorded, propped, filmed, and edited this commercial in roughly 10 days.
3 UNIQUE
DEMOGRAPHICS:
PARENTS W/ TWEENS
YOUNG PROS
PARENTS WITH KIDS
Make it stand out
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.